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Because it is the most cost effective solution for your business.
How?
Because of its strength & its ability to maintain good presentation over a long period of time.
Why does my crockery have to be strong?
Strength enables you to maintain presentation, and, means you don’t have to worry about replacing chipped or damaged ware. It’s not only the hassle of you wasting your time on replacements, but also the cost. Investing in Churchill Super Vitrified means peace of mind, it means you have the time to focus on what really matters to your business.
Why is presentation so important?
Good presentation drives food sales. Presentation is incredibly important because it reflects the quality of your business in the eyes of your customers. A chipped or scratched plate looks dirty and unhygienic, no matter how good the food tastes. By serving food on chipped and damaged plates you are making a statement to your customers about you whole business.
What does Churchill Super Vitrified do to solve these problems?
- It has a stronger body with stronger edges
CAD engineered for the perfect balance between weight, thickness, size and aesthetics, in addition it is backed up by 5 year edge chip warranty* - Churchill Super Vitrified is one of the strongest ceramic bodies in the world. *terms & conditions apply
- It is more resistant to metal marking
When tested for Metal Marking resistance by CERAM research - an independent ceramics testing body - against 7 vitrified porcelain crockery brands all currently available in the UK today, they concluded that
“the Churchill glaze would perform much better in service over the same lifetime as the other glazes”
- It is more resistant to Dishwashing
Churchill is incredibly resistant to corrosive dishwasher chemicals. This means that the glossy shine of the product last for longer, and, that it is more resistant to metal marking because the chemicals in the dishwasher detergents erode the glaze of inferior crockery much faster.
- Highest quality Glaze finish
Every single piece of Churchill Super Vitrified is subject to stringent internal quality checks to ensure that the surface is smoother, flatter and un-pitted (without indentations in the surface). Compare the surface of any Churchill Super Vitrified product to any Vitrified Porcelain product and we guarantee you will notice the difference in quality. This higher quality glaze finish also contributes to the dishwasher and metal marking resistance of the crockery.
- Great Design
Finally, because good presentation is impossible without high quality design, Churchill employs a team of highly skilled specialist crockery designers who work closely with our experienced production team to produce products that are both elegant and practical.